Motor Trend Car of the Year Ford Fusion, and Ricart's economic grassroots movement

So here's how we are going to give a leg up to the American economy, but we need your help to do it. That's where the real "we" part comes in.

Nope, no hand outs, bail outs, or time outs. Nothing like that at all. What we are going to do is continue to sell Fords, the best quality vehicles available anywhere, and you are going to tell as many people as you can about Fords. Piece of cake.

Since we have been a Ford store since 1953, our part as Ricart Ford is pretty easy. We just keep offering folks the Ricart Experience. You know, the $1,000 low price guarantee, the best trained personnel in sales and service, selection, six acre test track, etc...

Your part in this big economic boost we have planned is easy too! Just tell your friends and family, even complete strangers little tid bits about Ford, like the 2010 Ford Fusion winning Motor Trend's Car of the Year Award. How about F150 being Motor Trend's Truck of the Year last year. Tell them about the Ford and Microsoft SYNC System that only Ford offers, or the fact the F-series has been the best selling vehicle line for over thirty years! Oh, and don't forget to mention Ford didn't take a dime of government money, and has posted a profit with American vehicles like the Taurus, Edge, Focus, Escape, Fusion, Explorer, Expedition, F-series, E-series, Mustang, and Flex.

By combing the quality of vehicles built by Ford, the quality of your buying and ownership experience provided by Ricart Ford, and you getting the word out to as many people as possible, we can create one of those 'grass roots movements" that's all over the news lately, and stage our own economic recover right here right now.

What'd we learn from Cash for Clunkers?

The “Cash for Clunkers” program reaffirmed something for us at Ricart Automotive that we have always known… Americans really love their cars. We could tell by looking at the woman who tearfully sat in her late 80’s Buick one last minute before driving off in her new 2010 Fusion with a smile as wide as a four lane highway. We could tell when a family asked us to take pictures of their old van and email the pictures to their house, where they would keep them as a reminder of all those miles they shared before it became a clunker. They also had us take pictures of their new Escape. The really amazing thing is, these were not rare occurrences during the “Clunkers” program.

A lot of people were sad to be trading away their old, rust and primer spotted, have seen much better days (some even with duct tape repair jobs), cars and trucks. Of course, all those very same people will soon be just as madly in love with their new Escape and Focus, Fusion and Flex, Ranger and Edge as they were with their clunker… probably an even deeper love because the economy, safety features, and quality of their new Ford is far superior to what they just got rid of. Oops, better make that traded in instead of “got rid of “. It seems like a much more fitting end to a beloved family member. And that’s the point driven home to us during “Cash for Clunkers”. No matter how much we deny it, and try to research it away, buying a new car is an emotional experience. The promise of an exciting new relationship with your latest ride, and the fond memories of your former wheels racing through your mind are a lot like feelings we usually save for our family and closest friends, probably because we see our vehicles as both.

The Ricart Automotive Family thanks and congratulates all those folks who made a new Ricart vehicle part of their family, and became part of ours during the “Cash for Clunkers” program

Cash for Clunkers on now at Ricart Ford

This old Caddy was the first fuel swilling car taken off the road at Ricart Ford just minutes after the official start of the Federal Government's Cash for Clunkers program. While the Caddy had served them well over the years, the couple who traded it in will see dramatic savings in gas in their new 2010 Fusion, with the best mileage of any mid-size sedan. Add that to the quality, craftsmanship, and styling of the new 2010 Ford Fusion, and you get a vehicle they will be thrilled with for years to come, and by the looks of how clean their caddy was, WE MEAN YEARS!

Young folks are getting in on the Cash for Clunkers Program at Ricart Ford as well, and we have seen a really good mix of all kinds of people taking advantage of the best slection in the region of Focus, Fusions, Escapes, trucks... the whole gammut of all the new Ford vehicles that meet the CARS criteria, so if you have been sitting on the sidelines so far, it's probably a good time to stop by Ricart Ford for a visit to see exactly what the program can mean to you. If you are interested, give us a ring at 888-355-6934.

Gotta go, there's this nice lady who wants to drive an Escape on the test track...